<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Cornell Blog &#187; Public Image</title>
	<atom:link href="http://cornell.elliottback.com/category/public-image/feed/" rel="self" type="application/rss+xml" />
	<link>http://cornell.elliottback.com</link>
	<description>An unofficial blog about Cornell University</description>
	<lastBuildDate>Tue, 29 Sep 2009 00:15:02 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Cornell &#8211; Mediocrity Delivered</title>
		<link>http://cornell.elliottback.com/cornell-mediocrity-delivered/</link>
		<comments>http://cornell.elliottback.com/cornell-mediocrity-delivered/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 22:53:33 +0000</pubDate>
		<dc:creator>Cornell's Most Infamous</dc:creator>
				<category><![CDATA[Public Image]]></category>

		<guid isPermaLink="false">http://cornell.elliottback.com/?p=646</guid>
		<description><![CDATA[I was reading Damn, it Feels Good to Be a Banker: And Other Baller Things You Only Get to Say If You Work On Wall Street and came across this hilarious quote about Cornell, under the heading of &#8220;Third Tier&#8221; schools:
School Slogan: &#8220;Cornell&#8211;Mediocrity Delivered&#8221;
Most people don&#8217;t realize that three out of the seven of Cornell&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>I was reading <a href="http://www.amazon.com/gp/product/B0023RSZKU?ie=UTF8&#038;tag=elliottback-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B0023RSZKU">Damn, it Feels Good to Be a Banker: And Other Baller Things You Only Get to Say If You Work On Wall Street</a> and came across this hilarious quote about Cornell, under the heading of &#8220;Third Tier&#8221; schools:</p>
<blockquote><p><strong>School Slogan: &#8220;Cornell&#8211;Mediocrity Delivered&#8221;</strong></p>
<p>Most people don&#8217;t realize that three out of the seven of Cornell&#8217;s undergraduate schools are <em>publicly</em> funded, but most people do realize that all seven are lucky to have been part of whatever blunder placed them in the Ivy League.  Cornell produces top &#8220;scholars&#8221; in two things: agriculture and hoteling; everyone else is stoked on whatever finance job or gorge they&#8217;re lucky enough to land in.</p></blockquote>
<p><a href="http://www.amazon.com/gp/product/B0023RSZKU?ie=UTF8&#038;tag=elliottback-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B0023RSZKU"><img src="http://cornell.elliottback.com/wp-content/uploads/2009/09/damn-it-feels-good-450x600.jpg" alt="damn it feels good" title="damn it feels good" width="450" height="600" class="alignnone size-thumbnail wp-image-647" /></a></p>
<p>The book, by the way, is hilarious.</p>
]]></content:encoded>
			<wfw:commentRss>http://cornell.elliottback.com/cornell-mediocrity-delivered/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cornell Named 17th Best Business School</title>
		<link>http://cornell.elliottback.com/cornell-named-17th-best-business-school/</link>
		<comments>http://cornell.elliottback.com/cornell-named-17th-best-business-school/#comments</comments>
		<pubDate>Sun, 17 May 2009 17:18:56 +0000</pubDate>
		<dc:creator>Cornell's Most Infamous</dc:creator>
				<category><![CDATA[Public Image]]></category>

		<guid isPermaLink="false">http://cornell.elliottback.com/?p=627</guid>
		<description><![CDATA[The Samuel Curtis Johnson Graduate School of Management at Cornell University has been listed as the  17th Best Business School by US News and World Reports.
]]></description>
			<content:encoded><![CDATA[<p>The Samuel Curtis Johnson Graduate School of Management at Cornell University has been listed as the  <a href="http://grad-schools.usnews.rankingsandreviews.com/best-graduate-schools/top-business-schools/items/01149">17th Best Business School by US News and World Reports</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://cornell.elliottback.com/cornell-named-17th-best-business-school/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hotel School Redesign a So-So</title>
		<link>http://cornell.elliottback.com/hotel-school-redesign-a-so-so/</link>
		<comments>http://cornell.elliottback.com/hotel-school-redesign-a-so-so/#comments</comments>
		<pubDate>Sun, 17 Jun 2007 05:58:36 +0000</pubDate>
		<dc:creator>Cornell's Most Infamous</dc:creator>
				<category><![CDATA[Cornell.edu]]></category>
		<category><![CDATA[Public Image]]></category>

		<guid isPermaLink="false">http://cornell.elliottback.com/archives/2007/06/17/hotel-school-redesign-a-so-so/</guid>
		<description><![CDATA[If you&#8217;ve noticed, the Hotel school page got a redesign recently!  It looks much cleaner now:

The website has valid markup and appears to render correctly in Firefox, IE 7, and Safari 3.  However, there are a few things that could use improvement:
1)  Too many objects
If you look at a loading time estimator [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve noticed, the <a href="http://www.hotelschool.cornell.edu/">Hotel school</a> page got a redesign recently!  It looks much cleaner now:</p>
<p><img id="image524" src="http://cornell.elliottback.com/wp-content/uploads/2007/06/hotelschoolredesign.png" alt="hotelschoolredesign.png" /></p>
<p>The website has <a href="http://validator.w3.org/check?uri=http%3A%2F%2Fwww.hotelschool.cornell.edu%2F">valid markup</a> and appears to render correctly in Firefox, IE 7, and Safari 3.  However, there are a few things that could use improvement:</p>
<p><strong>1)  Too many objects</strong></p>
<p>If you look at a <a href="http://www.pingdom.com/tools/fpt/?url=http://www.hotelschool.cornell.edu/&#038;treeview=0&#038;column=objectID&#038;order=1&#038;type=0">loading time estimator</a> or dig into their source code, you&#8217;ll see that they actually have 5 CSS files totaling 53.3 KB of data.  These should be combined into a single CSS file to reduce the loading time.  Additionally, some work should be done to reduce the number of images (28) on the page.  The tagline-red-short, tagline-red, and stripe-type images could be replaced with CSS styling.</p>
<p><strong>2)  No compression</strong></p>
<p>The website&#8217;s textual content, which is 63.2 kb, is uncompressed.  Using my <a href="http://elliottback.com/wp/archives/2007/06/09/website-compression-with-mod_deflate/">mod_deflate tutorial</a> they could reduce their text content to 19 kb.  They could probably shave another 10 kb by using the png format instead of ancient, and proprietary gif.  Basically, 1/3 of the data on that page could be losslessly reduced!</p>
<p><strong>3)  Weird menu links</strong></p>
<p>I expected the links at the top to make themselves known when I roll over them, but they just change color.  Here is a more usable idea:</p>
<p><img id="image526" src="http://cornell.elliottback.com/wp-content/uploads/2007/06/before-and-after.png" alt="before-and-after.png" /></p>
<p><strong>4)  No autocomplete</strong></p>
<p>When I start typing Statler, you guys should know what Statler is and present a drop-down list of things which might lead to Statler, or Stately Dinners, or Statistics in the Hotel School:</p>
<p><img id="image527" src="http://cornell.elliottback.com/wp-content/uploads/2007/06/no-autocomplete.png" alt="no-autocomplete.png" /></p>
<p><strong>5)  No RSS feeds</strong></p>
<p>Um, there is no RSS feed for your news.  So, how am I supposed to keep informed?  You don&#8217;t *actually* expect me to come by and visit this page all the time, do you?</p>
<p><strong>6)  Ugly features links colors</strong></p>
<p>Take a look at this, it&#8217;s like something from a bad Microsoft Publisher template:</p>
<p><img id="image528" src="http://cornell.elliottback.com/wp-content/uploads/2007/06/ugly-links.png" alt="ugly-links.png" /></p>
<p><strong>7)  Inconsistent calendar colors</strong></p>
<p>The colors on the Calendar vary randomly.  Perhaps that is intended to convey information I don&#8217;t understand, but it looks very weird:</p>
<p><img id="image529" src="http://cornell.elliottback.com/wp-content/uploads/2007/06/calendar.png" alt="calendar.png" /></p>
<p><strong> <img src='http://cornell.elliottback.com/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' />  Development artifacts</strong></p>
<p>Things like this shouldn&#8217;t be left in your code:</p>
<p><code>&lt;!-- InstanceBegin template=&quot;/Templates/main-section-template.dwt&quot; codeOutsideHTMLIsLocked=&quot;false&quot; --&gt;</code></p>
<p><strong>9)  A lonely footer</strong></p>
<p>The footer is way too sparse for my taste:</p>
<p><img id="image530" src="http://cornell.elliottback.com/wp-content/uploads/2007/06/footer.png" alt="footer.png" /></p>
<p>Overall it&#8217;s a nice redesign, but it looks half-done.  There&#8217;s nothing special about it, so I wonder what the hotel school really offers.  This is in contrast to the homepage redesign, which makes Cornell look alive and dynamic, but light years ahead of <a href="http://www.cs.cornell.edu/">the CS department</a> (which 404s if you don&#8217;t use the www fake subdomain).  The best Cornell redesign site, though, is <a href="http://www.engineering.cornell.edu/">Engineering</a>, which looks awesome. Any thoughts, <a href="http://christianmontoya.com/">Christian</a>?</p>
]]></content:encoded>
			<wfw:commentRss>http://cornell.elliottback.com/hotel-school-redesign-a-so-so/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Do This At Home</title>
		<link>http://cornell.elliottback.com/dont-do-this-at-home/</link>
		<comments>http://cornell.elliottback.com/dont-do-this-at-home/#comments</comments>
		<pubDate>Mon, 28 May 2007 01:11:03 +0000</pubDate>
		<dc:creator>Cornell's Most Infamous</dc:creator>
				<category><![CDATA[Life at Cornell]]></category>
		<category><![CDATA[Public Image]]></category>

		<guid isPermaLink="false">http://cornell.elliottback.com/archives/2007/05/27/dont-do-this-at-home/</guid>
		<description><![CDATA[Another person has died by falling into the gorge, something Cornell University is famous for.  It doesn&#8217;t have to happen, though!  The Police said they &#8220;saw a woman climb onto the railing of the bridge and fall into the water.&#8221;  Well, the first mistake was climbing onto the railing of the bridge, [...]]]></description>
			<content:encoded><![CDATA[<p>Another person has <a href="http://cornellsun.com/node/23458">died by falling into the gorge</a>, something Cornell University is famous for.  It doesn&#8217;t have to happen, though!  The Police said they &#8220;saw a woman climb onto the railing of the bridge and fall into the water.&#8221;  Well, the first mistake was climbing onto the railing of the bridge, a definite no no:</p>
<p><img id="image517" src="http://cornell.elliottback.com/wp-content/uploads/2007/05/gorges.jpg" alt="gorges.jpg" /></p>
<p>I&#8217;ve seen students climb up on bridge railings at the CTown Cascadilla gorge or Thurston Ave gorge, and I always wondered when one drunk sorority girl would lurch the wrong way at the wrong time, or a sudden gust of wind would push the Titanic-esque wannabe off the precipice.</p>
<p>Standing on the edge of the gorge is just not a good idea, unless you want to risk your life.  It&#8217;s just not safe.  Maybe only 1 in 1000 of the people that do it fall off, but there&#8217;s real, physical danger there.  You want a thrill, go skydiving.</p>
]]></content:encoded>
			<wfw:commentRss>http://cornell.elliottback.com/dont-do-this-at-home/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Ancient Emnity</title>
		<link>http://cornell.elliottback.com/the-ancient-emnity/</link>
		<comments>http://cornell.elliottback.com/the-ancient-emnity/#comments</comments>
		<pubDate>Mon, 26 Feb 2007 12:31:33 +0000</pubDate>
		<dc:creator>Cornell's Most Infamous</dc:creator>
				<category><![CDATA[Public Image]]></category>
		<category><![CDATA[Remembering]]></category>

		<guid isPermaLink="false">http://cornell.elliottback.com/archives/2007/02/26/the-ancient-emnity/</guid>
		<description><![CDATA[We could rewrite this OINY post to show Cornell University and Ithaca College rivalry:
Cornell student: Do you go to Ithaca College?
Ithaca College student: Yes, how did you know?
Cornell student: I could tell by your dirty shoes. Ithaca College gets their students from the homeless shelter.
Ithaca College student: Excuse me?
Cornell student: I&#8217;m your biggest enemy.
Ithaca College [...]]]></description>
			<content:encoded><![CDATA[<p>We could rewrite this <a href="http://www.overheardinnewyork.com/archives/009175.html">OINY post</a> to show Cornell University and Ithaca College rivalry:</p>
<blockquote><p>Cornell student: Do you go to Ithaca College?<br />
Ithaca College student: Yes, how did you know?<br />
Cornell student: I could tell by your dirty shoes. Ithaca College gets their students from the homeless shelter.<br />
Ithaca College student: Excuse me?<br />
Cornell student: I&#8217;m your biggest enemy.<br />
Ithaca College student: What?<br />
Cornell student: I go to Cornell.<br />
Ithaca College student: Can you leave me alone?</p></blockquote>
<p>It wouldn&#8217;t be very nice, but it would probably be spot-on sentiment wise.  Cornellians tend, I&#8217;ve noticed, to be quite elitist about any non-1st-tier schools they meet.  Or anything ending in &#8220;-college&#8221; or &#8220;arvard.&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://cornell.elliottback.com/the-ancient-emnity/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Times Ranks Cornell 15th</title>
		<link>http://cornell.elliottback.com/times-ranks-cornell-15th/</link>
		<comments>http://cornell.elliottback.com/times-ranks-cornell-15th/#comments</comments>
		<pubDate>Sun, 08 Oct 2006 12:11:00 +0000</pubDate>
		<dc:creator>Cornell's Most Infamous</dc:creator>
				<category><![CDATA[Public Image]]></category>

		<guid isPermaLink="false">http://cornell.elliottback.com/archives/2006/10/08/times-ranks-cornell-15th/</guid>
		<description><![CDATA[The Times UK ranks Cornell a slot lower this year in its 2006 University Rankings, as it switched places with Beijing University:

College rankings are becoming increasingly fickle and unreliable indicators of where students should want to go, but since people require numbers, not tranches, they stick around.  Personally, I think instead of looking at [...]]]></description>
			<content:encoded><![CDATA[<p>The Times UK ranks Cornell a slot lower this year in its 2006 University Rankings, as it switched places with Beijing University:</p>
<p><img id="image407" src="http://cornell.elliottback.com/wp-content/uploads/2006/10/times-top-100.jpg" alt="times-top-100.jpg" /></p>
<p>College rankings are becoming increasingly fickle and unreliable indicators of where students should want to go, but since people require numbers, not tranches, they stick around.  Personally, I think instead of looking at the US News &#038; World Report rankings, you should talk to your peers and alumni of different schools to find where you would fit best.  The State school are great if you can&#8217;t afford a private school.  And every private University has some specialities it&#8217;s most famous for.</p>
<p>That said, here&#8217;s the entire Top 100 Universities List that I OCR&#8217;ed, sorted by rank in &#8216;06 with columns for rank in 2005, the University name, and location:</p>
<p>1	1 	Harvard University	United States<br />
2	3 	University of Cambridge	United Kingdom<br />
3 	4	University of Oxford	United Kingdom<br />
4 	7 	Yale University	United Slates<br />
6	5	Stanford University	United States<br />
7	 8 	California Inst of Tech 	United States<br />
9 	13	imperial College London	United Kingdom<br />
10	9 	Princeton University	United States<br />
11	17	University of Chicago 	United States<br />
12	20	Columbia University	United States<br />
13	11	Duke University	United States<br />
14	15 	Beijing University	China<br />
15 	14	Cornell University 	United States<br />
16 	23	Australian National Univ 	Australia<br />
17	11 	LSE 	United Kingdom<br />
18	24	Ecole Normale Superieure	France<br />
19	16	University of Tokyo	Japan<br />
21	24 	McGill University	Canada<br />
22	19	University of Melbourne	Australia<br />
23	27	Johns Hopkins University	United States<br />
24 	21	Swiss Federal Inst of Tech 	Switzerland<br />
25 	 28 	 University College London	 United Kingdom<br />
26	32	University of Pennsylvania	United States<br />
27	29 	University of Toronto 	Canada<br />
28 	62	Tsing Hua University	China<br />
29	31	Kyoto University	Japan<br />
29	36	University of Michigan 	United States<br />
31	37 	Univ of California LA	United States<br />
32	26	Univ of Texas at Austin 	United States<br />
33 	30	University of Edinburgh	United Kingdom<br />
33	41 	University of Hong Kong	Hong Kong<br />
35 	44	Carnegie Mellon University	United States<br />
35	38 	University of Sydney	Australia<br />
37	10	Ecole Polytechnique	France<br />
38	33 	Monash University	Australia<br />
 39 	88	University of Geneva	Switzerland<br />
40	35	University of Manchester	United Kingdom<br />
41	40	Univ of New South Wales	Australia<br />
42	46 	Northwestern University	United States<br />
43	56	New York University 	United States<br />
44 	42	Univ of California San Dieg	o United States<br />
45	47	University of Queensland	Australia<br />
46 	52	University of Auckland	New Zealand<br />
46 	73	 Kings College London	United Kingdom<br />
48 	73 	 University of Rochester	United States<br />
48 	58 	Washington Univ in St Louis	United States<br />
 50	38 	 Univ of British Colombia 	 Canada<br />
50	51	Chinese Univ of Hong Kong	Hong Kong<br />
52	69 i 	Sciences Po Paris	France<br />
53	114	Vanderbilt Univ 	United States<br />
54	71 	Brown university	United States<br />
54	 	University of Copenhagen	Denmark<br />
56	141	Emory University	United States<br />
57	50	Indian Inst of Tech 	India<br />
58	45 	Univeisltat Heidelberg	Germany<br />
58 	43	Hong Kong Univ ScVTech	Hong Kong<br />
 60 	109	Case Western Reserve Univ 	United States<br />
61 	117	Dartmouth College	United States<br />
61	48	Nanyang Technological Univ	Singapore<br />
63	93 	Seoul National University	South Korea<br />
64	49 	Bristol University	United Kingdom<br />
64	34	Ecole Poly Fd de Lausanne	Switzerland<br />
67	70	Eindhoven Univ of Tech	Netherlands<br />
68	84	Indian Inst of Maneigement	India<br />
69 	58	University of Amsterdam	Netherlands<br />
70	103 	Sch of OrientalAfrican Ss 	United Kingdom<br />
70	105	Osaka University	 Japan<br />
 75	 127 	 University of Basel	 Switzerland<br />
76	88	Catholic Univ of Louvain	Belgium<br />
77	58 	University of Illinois	United States<br />
78 	111	Trinity College Dublin	Ireland<br />
79	186	University of Otago	New Zealand<br />
79 	73	University of Wisconsin	United States<br />
81	101	University of Glasgow	United Kingdom<br />
82 	67	MacQuarle University	Australia<br />
82	105	Tech Universltat Munich	Germany<br />
84	S8	University of Washington	United States<br />
JB5 	97 	University of Nottingham	United Kingdom<br />
85	53 	Delft University of Tech	Netherlands<br />
87	65	University of Vienna	Austria<br />
88 	193 	University of Pittsburgh	United States<br />
89	133	University of Lausanne	Switzerland<br />
90	143 	University of Birmingham	United Kingdom<br />
90	138	Leiden University 	Netherlands<br />
92	57	Erasmus Univ Rotterdam	Netherlands<br />
93	79	Moscow State University	Russia<br />
93 	88	Univ PierreetMarieCurie  	France<br />
95 	120	Utrecht University	Netherlands<br />
96	95	Cathofic Univ of Leuven	Belgium<br />
97	108	Wageningen University	Netherlands<br />
98 	55	Universitat Munich	Germany<br />
99	112	Q Wary Westfleld Con	United Kingdom<br />
99 	64 	Pennsylvania State Univ 	United States</p>
<p>The list isn&#8217;t accurate, but it should give you an idea of who&#8217;s who in the Uni world!</p>
]]></content:encoded>
			<wfw:commentRss>http://cornell.elliottback.com/times-ranks-cornell-15th/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Cornell University on Wikipedia</title>
		<link>http://cornell.elliottback.com/cornell-university-on-wikipedia/</link>
		<comments>http://cornell.elliottback.com/cornell-university-on-wikipedia/#comments</comments>
		<pubDate>Wed, 20 Sep 2006 03:47:46 +0000</pubDate>
		<dc:creator>Cornell's Most Infamous</dc:creator>
				<category><![CDATA[Cornell.edu]]></category>
		<category><![CDATA[Public Image]]></category>

		<guid isPermaLink="false">http://cornell.elliottback.com/archives/2006/09/19/cornell-university-on-wikipedia/</guid>
		<description><![CDATA[The CU Wikipedia talk page was updated today!  Xtreambar wrote, &#8220;The article will go up on the mainpage in the next 24 hours. I encourage people to read over the page again. Though little has changed in the past couple months, a one-over wouldn&#8217;t hurt.&#8221;  Indeed, check it out!  We&#8217;re on the [...]]]></description>
			<content:encoded><![CDATA[<p>The CU Wikipedia talk page was updated today!  Xtreambar wrote, &#8220;The article will go up on the mainpage in the next 24 hours. I encourage people to read over the page again. Though little has changed in the past couple months, a one-over wouldn&#8217;t hurt.&#8221;  Indeed, check it out!  We&#8217;re on the <a href="http://en.wikipedia.org/wiki/Main_Page">front page</a> of Wikipedia for the article <a href="http://en.wikipedia.org/wiki/Cornell_University">Cornell University</a>:</p>
<p><img id="image399" src="http://cornell.elliottback.com/wp-content/uploads/2006/09/cornell-wikipedia.jpg" alt="cornell-wikipedia.jpg" /></p>
<p>I haven&#8217;t written anything on Wikipedia in a while, but I still log in to check up on my watched pages, and found this pleasant surprise.  Should be good PR for the school!</p>
]]></content:encoded>
			<wfw:commentRss>http://cornell.elliottback.com/cornell-university-on-wikipedia/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Cornell&#8217;s New Student Blogging Initiative</title>
		<link>http://cornell.elliottback.com/cornells-new-student-blogging-initiative/</link>
		<comments>http://cornell.elliottback.com/cornells-new-student-blogging-initiative/#comments</comments>
		<pubDate>Fri, 04 Aug 2006 18:52:02 +0000</pubDate>
		<dc:creator>Cornell's Most Infamous</dc:creator>
				<category><![CDATA[Cornell.edu]]></category>
		<category><![CDATA[Intimidation]]></category>
		<category><![CDATA[Life at Cornell]]></category>
		<category><![CDATA[Public Image]]></category>

		<guid isPermaLink="false">http://cornell.elliottback.com/archives/2006/08/04/cornells-new-student-blogging-initiative/</guid>
		<description><![CDATA[Probably at the behest of new president David J. Skorton, the Office of Web Communications has just launched their Student Blogging Project.  What&#8217;s that, you ask?  It&#8217;s part PR and part social media.  In essence, they want quality student bloggers to write stories about their life at Cornell that they can syndicate [...]]]></description>
			<content:encoded><![CDATA[<p>Probably at the behest of new president David J. Skorton, the Office of Web Communications has just launched their <a href="http://web.cornell.edu/OWC/blogproject/">Student Blogging Project</a>.  What&#8217;s that, you ask?  It&#8217;s part PR and part social media.  In essence, they want quality student bloggers to write stories about their life at Cornell that they can syndicate for the home page, turning existing student blogs into a media stream for their use.  For writing 2 posts a week, you will be compensated $12.50 in giftcards for your work.  Over the course of the year, that would add up to about $400.</p>
<p>You might think that&#8217;s not a bad idea.  I&#8217;d point you towards their requirements:</p>
<ul>
<li>You will be expected to be intelligent about both the approach to and the crafting of your posts with regard to subject matter, language, and tone</li>
<li>The media [...] do not need to know about how much beer you drank on Slope Day or the sordid details of your Friday night hookup.  We ask that you approach delicate topics, well, delicately.</li>
<li>But you should be fully aware of the fact that your blogs will likely be visited by members of the Senior Administration at the university; all of whom are people not known for being shy when expressing their opinions. Rest assured that you will be spoken to if you stray across the line.</li>
<li>Okay. Let&#8217;s be plain, here. If you think that you would get in trouble for saying something, you probably will. That&#8217;s the line, people. You&#8217;re smart. Use those Ivy League brains.</li>
</ul>
<p>In other words, write what you want, so long as it doesn&#8217;t offend anyone.  Unfortunately, some of the best writing I&#8217;ve done is also my most offensive.  Under these guidlines, writing about <a href="http://cornell.elliottback.com/archives/2006/03/26/matthew-pearlstone-speaks/">Matt Pearlstone&#8217;s drinking habits</a>, or the <a href="http://cornell.elliottback.com/archives/2006/06/26/ash-thotambilu-alleged-dead/">suicide of Ash Thotambilu &#8216;06</a> would probably get me &#8220;spoken to.&#8221;</p>
<p>In other words, what this program boils down to is a structured attempt to recruit student labour to be a carefully monitored PR voice for Cornell University.  In politics, this technique is called <strong>astroturfing</strong>:</p>
<blockquote><p>In American politics and advertising, the term astroturfing describes formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior. The goal is the appearance of independent public reaction to a politician, political group, product, service, event, or similar entities by centrally orchestrating the behavior of many diverse and geographically distributed individuals.</p></blockquote>
<p>They already turned down <a href="http://www.christianmontoya.com/2006/08/04/would-you-turn-this-down/">one hot student blogger</a>; you can be next!  Just fill out the <a href="http://web.cornell.edu/OWC/blogproject/blog_app.pdf">insanely long application form</a>!</p>
]]></content:encoded>
			<wfw:commentRss>http://cornell.elliottback.com/cornells-new-student-blogging-initiative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cornell&#8217;s Comprehensive Master Plan</title>
		<link>http://cornell.elliottback.com/cornells-comprehensive-master-plan/</link>
		<comments>http://cornell.elliottback.com/cornells-comprehensive-master-plan/#comments</comments>
		<pubDate>Fri, 14 Jul 2006 22:21:24 +0000</pubDate>
		<dc:creator>Cornell's Most Infamous</dc:creator>
				<category><![CDATA[Organizations]]></category>
		<category><![CDATA[Public Image]]></category>
		<category><![CDATA[Skorton]]></category>

		<guid isPermaLink="false">http://cornell.elliottback.com/archives/2006/07/14/cornells-comprehensive-master-plan/</guid>
		<description><![CDATA[Cornell just released a brand-new website for their Comprehensive Master Plan project, which was anounced earlier this spring.

If you&#8217;re wondering what the Comprehensive Master Plan (CMP) is, a sentence from their opening paragraph describes it best:
The plan will guide the long-term physical development of the Ithaca campus in concert with the University’s academic goals over [...]]]></description>
			<content:encoded><![CDATA[<p>Cornell just released a brand-new website for their <a href="http://www.masterplan.cornell.edu/">Comprehensive Master Plan</a> project, which was anounced earlier this spring.</p>
<p><img id="image345" src="http://cornell.elliottback.com/wp-content/uploads/2006/07/cmp-logo.jpg" alt="cmp-logo.jpg" /></p>
<p>If you&#8217;re wondering what the Comprehensive Master Plan (CMP) is, a sentence from their opening paragraph describes it best:</p>
<blockquote><p>The plan will guide the long-term physical development of the Ithaca campus in concert with the University’s academic goals over the next 10 to 25 years and is expected to be carried out over the next 18 to 22 months. </p></blockquote>
<p>In other words, the CMP is a program is designed to create a plan for the use of physical property across the Cornell University Ithaca campus over the next decade.  Decisions about student housing, campus atmosphere, parking, public transportation, physical security, beauty, new buildings, and renovations are in the CMP committee&#8217;s purvue.  As Cornell students, you should be intimately interested in who is running this committee, as it will make wide-ranging decisions that affect day-to-day student life.</p>
<p>While a number of <a href="http://www.masterplan.cornell.edu/masterplan/consultant/cmp_consultant.cfm">consulting and architectural teams</a> have been chosen, the comittee itself is lead by David Skorton, C. Biddy Martin, and Steve Golding, who comprise the executive steering committee.  It&#8217;s only fair to point out that provost Biddy Martin has been involved in a bid to close to the college of Architecture, Art, and Planning, the resignation of Arts dean Phil Lewis, and according to the <a href="http://www.cornellreview.org/viewart.cgi?num=154">Cornell Review</a> some diversity favoritism.  </p>
]]></content:encoded>
			<wfw:commentRss>http://cornell.elliottback.com/cornells-comprehensive-master-plan/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Advertising &amp; Public Transportation</title>
		<link>http://cornell.elliottback.com/advertising-public-transportation/</link>
		<comments>http://cornell.elliottback.com/advertising-public-transportation/#comments</comments>
		<pubDate>Sat, 01 Jul 2006 04:30:27 +0000</pubDate>
		<dc:creator>Cornell's Most Infamous</dc:creator>
				<category><![CDATA[Life at Cornell]]></category>
		<category><![CDATA[Public Image]]></category>

		<guid isPermaLink="false">http://cornell.elliottback.com/archives/2006/06/30/advertising-public-transportation/</guid>
		<description><![CDATA[Here&#8217;s a question for you, my readers.  If instead of charging $1.50 for bus fare, TCAT dropped the cost to $.50 through advertising subsidies with major companies, would you approve?  Sure, your buses might look like this, but the fares could go down:

I&#8217;ve always noticed that the buses in Ithaca are very noticeably [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a question for you, my readers.  If instead of charging $1.50 for bus fare, TCAT dropped the cost to $.50 through advertising subsidies with major companies, would you approve?  Sure, your buses might look like this, but the fares could go down:</p>
<p><img id="image333" src="http://cornell.elliottback.com/wp-content/uploads/2006/06/coke-tcat-bus.jpg" alt="coke-tcat-bus.jpg" /></p>
<p>I&#8217;ve always noticed that the buses in Ithaca are very noticeably without decal or decoration.  Compare this with a city like NY or PHX, where all the buses are sporting huge billboards.</p>
<p><a href="http://www.counttrackula.com/tracker/link/21/176"></a><img style="border:none;" src="http://www.counttrackula.com/tracker/image/21/176" /></p>
]]></content:encoded>
			<wfw:commentRss>http://cornell.elliottback.com/advertising-public-transportation/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
	</channel>
</rss>
